The Art & Legacy of Hand-Screen Printed Chiffon & Silk Sarees

Vichitra, meaning “unique,” is a name that perfectly captures the spirit of innovation and grace at the heart of our journey. Emerging as a creative offshoot of the family’s celebrated legacy, which also gave rise to renowned brands like Uttam's and Kala Mandir, Vichitra was conceived with a vision to redefine the Indian saree. What began as a humble experiment with hand-screen printing soon became a revolution in saree design.

The introduction of floral chiffon printed sarees marked a turning point, setting Vichitra apart as a pioneer in blending tradition with modern elegance. Over decades, our sarees have adorned royalty, inspired celebrities, and found their way into the hearts of women who value exquisite craftsmanship.